Research Interests

Marketing (Traditional & Digital, Consumer Behavior, Brand Management, Market Analytics), E-Commerce (Digital Advertising, Social Media Marketing, Online Consumer Behavior), Business Strategy (Entrepreneurship, Business Models), Accounting & Finance (Financial Statement Analysis and Performance Evaluation), and Emerging Trends in Business (Block chain in Finance, AI in Marketing, Fintech)

5 years of teaching experience (3 years at both UG and PG levels, followed by 2 years exclusively at the UG level), including 4 months of teaching at a professional institute for CA Foundation and Intermediate levels. Additionally, 3 months of industry experience as a Business Development Executive

Teaching Since: January 17, 2023

Total Experience: 2 years and 8 months

  1. Thakkar, D. S. (2025, March). E-MARKETING AND BUSINESS RESILIENCE: UNDERSTANDING CONSUMER TRUST AND PURCHASE DECISIONS.
    RESEARCH REVIEW THE ACADEMIC RESEARCH ISSUE OPEN ACCESS, PEER REVIEWED & REFERRED JOURNAL (An International Multidisciplinary Journal), 1(147), 30-38.
  1. Shah, M. A. (2024, July – September). CUSTOMER PERCEPTION ON THE IMPACT OF 5G TECHNOLOGY BASED SMARTPHONES.
    Sachetas: An International, Peer Reviewed, Open Access & Multidisciplinary Journal, 3(3), 43-55. doi:10.55955/330005
  2. Shah, D. S. (2024). IDENTIFYING BARRIERS TOWARDS ONLINE SHOPPING WITH REFERENCE TO AHMEDABAD CITY.
    International Journal of Creative Research Thoughts (IJCRT), 12(6), g614-625.
  1. Shah, D. S. (2024). A COMPARATIVE STUDY ON PROFITABILITY ANALYSIS OF SELECTED NATIONALIZED BANKS IN INDIA.
    EPRA International Journal of Research and Development (IJRD), 9(2), 54-59. doi:10.36713/epra2016.
  1. Pandya, S. S. (2020, September – November). ASSESSING THE ROLE OF DIGITAL MEDIA ON LIFESTYLE AND PERSONAL DEVELOPMENT OF GENERATION – “Y” DURING COVID-19.
    GAP iNTERDISCIPLINARITIES : A Global Journal of Interdisciplinary Studies, 3(4), 109-118.
  2. Pandya, S. S. (2020, March). A STUDY ON ONLINE SHOPPING BEHAVIOR OF GENERATION -“Y” WITH REFERENCE TO AHMEDABAD CITY.
    GAP GYAN: A GLOBAL JOURNAL OF SOCIAL SCIENCES, 3(1), 19-28.
  3. Nakum, S. S. (2019, December). A STUDY ON MERGERS AND ACQUISITIONS OF SELECTED PHARMACEUTICAL COMPANIES OF INDIA.
    GAP GYAN: A GLOBAL JOURNAL OF SOCIAL SCIENCES, 2(4), 90-97.

Contributed a case on “Fraud – WorldCom” in the book Global Financial Frauds and Crises, published by Dotcom Publications, Ahmedabad (ISBN: 978-93-87861-17-6) in 2019.

WORKSHOPS

  1. Shah, S. “Data Visualization using Tableau and Power BI,” 2024.  School of Doctoral Research and Innovation, GLS University, Ahmedabad.
  2. Shah, S. “Mastering R-Studio,” 2024. Department of Commerce, St. Xavier’s College (Autonomous), Gujarat University, Ahmedabad.

CONFERENCES

  1. Shah, S. “The Multifaceted Impact of AI: Transforming Education, Healthcare, Social Media, Ageing, Sports, Culture, Business, Governance, Banking, Insurance, Agriculture, and Society,” 2025. One-Day International Conference organized by Government Commerce College, Gandhinagar.
  2. Shah, S. “Research and Practices in Commerce, Accountancy, Management, Humanities, and IT for Sustainable Development,” 2025. One-Day National Conference jointly organized by City C.U. Shah Commerce College & Gujarat University Area Accountancy Teachers’ Association, Ahmedabad.

SEMINARS / WEBINARS

  1. Shah, S. “Stress Management and Work-Life Balance,” 2024. Online Webinar organized by the Knowledge Consortium of Gujarat, Education Department, Government of Gujarat.

OTHERS

  1. Shah, S. “Continuous Learning for Excellence in Education,” 2024. Faculty Development Programme conducted by St. Xavier’s College (Autonomous), Gujarat University, Ahmedabad.

  2. Shah, S. “Managing Business Process Services – I,” 2023. Online Faculty Development Programme organized by Tata Consultancy Skills via Zoom Meeting.

  3. Shah, S. “Capital Markets,” 2023. Online Faculty Development Programme organized by Tata Consultancy Skills via Zoom Meeting

  1. Shah, S. “A Blockchain-Powered Device to Revolutionize Security and Transparency in Global Banking Authentication Processes,” 2024. Design Certificate issued by UK Design.
  2. Shah, S. “A Model Questionnaire for Evaluating the Impact of E-Marketing on Purchase Decisions of Consumers,” 2022. Copyright issued by the Copyright Office, Government of India.
  3. Shah, S. “Covid-19 – Multidisciplinary Perspectives,” 2020. Awarded Best Research Paper at the One-Day Web Conference co-hosted by S.D. School of Commerce and Grand Academic Portal.
  4. Shah, S. “Changing Footprints of Business,” 2020. Awarded Best Research Paper at the National Seminar organized by the Department of Business Studies, Sardar Patel University.
  5. Shah, S. Gujarat University Rank Holder – FY B.Com. Semester 1 (December 2014) and TY B.Com. Semester 6 (April 2017)